Ehi Ade-Mabo
Ehi Ade-Mabo is the MD/CEO of BBD Music Creatives Limited. She oversees Beats By Dara’s strategic direction, operational efficiency, financial performance, and stakeholder engagement. She is committed to leveraging the company’s unique Value Consistency Progress (VCP) proposition to empower youth through music, technology, and innovation. Ehi is an internationally celebrated leader and accomplished professional with extensive expertise in organizational strategy, leadership, and transformation. Her illustrious career spans industries including emerging businesses, fast-growing enterprises, and non-profits. Ehi’s achievements extend far beyond the corporate world. Recognized as one of the Top 100 Accomplished Black Canadian Women, she is also an international speaker, bestselling author, business coach, and TEDx speaker. Ehi’s passion and dedication to nurturing the next generation of leaders align perfectly with Beats By Dara’s mission of fostering creativity and progress in young minds.